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The Enzo Ferrari Museum in Italy is the perfect highlight of food and auto touring in Italy. Although the town features quaint cobblestoned streets and ancient churches, it’s known as the “Detroit of Italy” due to its automotive heritage. It’s the center of the Motor Valley where Ferrari, Maserati, and Lamborghini automobiles, along with Ducati motorcycles, are built. Located in the Emilia-Romagna region 250 miles north of Rome, visitors can tour factories and museums related to these legendary marques.

Enzo Ferrari Museum in Italy

Italians might make their foods slowly, but their cars are fast. Modena is the birthplace of Enzo Ferrari, whose bright red, road-hugging vehicles seem synonymous with the word “racecar.” Start your Motor Valley tour at the Museo Enzo Ferrari in Modena.

Enzo Ferrari Museum in Italy

You’ll walk in the legendary carmaker’s footsteps at his original workshop and home (in true “live fast” style, Ferrari inherited the house at age 20, but sold it soon afterward to buy a sports car) while getting up close to the first road Ferrari ever built, a 1947 Ferrari 125 S, and over 30 high-performance engines.


Adjacent to the workshop a newer building’s striking yellow roof curves skyward, mimicking the hood of a 1950s racing Ferrari. Inside, over 20 Ferraris are displayed under glittery lights as if they were jewels in a crown, although these Italian creations are more expensive than most diamonds. A soaring Pavarotti soundtrack creates a sense of autos as art and gets you in the mood for the next stop of the day. www.MuseoModena.Ferrari.com

Even for non-opera buffs visiting the Luciano Pavarotti House Museum is a fascinating experience; sort of like Graceland with an Italian twist. The house where he lived for the final years of his life is set on a bucolic one-lane road outside his childhood hometown of Modena.

Ferrari Museum Marinello

Ferrari moved production to nearby Maranello in the 1940s. There, the Museo Ferrari focuses more on performance with a dose of heritage thrown in. The visitor’s path winds its way through Ferrari Formula 1 race cars up to the “One-Off” gallery that includes Eric Clapton’s SP12EC (shown below). Make sure to enjoy the museum; the only way to see where the Ferraris are actually built is to buy one. www.MuseoMaranello.Ferrari.com

Eric Clapton's Ferrari

After viewing primo cars, Modena is a great place to reward yourself with a fine Italian meal: it’s the town that invented tortellini pasta and the eponymous balsamic vinegar di Modena.

Visiting the Enzo Ferrari Museum in Italy

With so much to see and do in Modena it can be a bit overwhelming at first. Fortunately there is a means of easily visiting many attractions within a few days. Discover Ferrari & Pavarotti Land is a shuttle service that whisks visitors to over a dozen sights related to food, wine, history and cars with a stop thrown in at Pavarotti’s home. More information at www.FerrariPavarottiLand.it.

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